ADD TEXT OVER GIF HOW TO
ADD TEXT OVER GIF TV
ADD TEXT OVER GIF DOWNLOAD

So why are GIFs so popular? Because they’re the easy, beautiful combination of the two mediums. While photos are much easier to come by, they don’t usually reach the level of engagement video achieves. So, what’s behind the immense popularity of GIFs, and why should you be taking advantage of their casual, fun energy in your marketing messages? Why Are GIFs in Texts so Popular?Īs we mentioned, GIFs typically involve some slight motion accompanied by text.Īs anyone who has poured weeks into developing a short video knows, it takes time to create that form of content. That said, for this discussion, we’re focusing on the well-loved moving images found on almost every messaging and communication platform. It’s the low quality and formatting of the image (not the motion) that defines it. Although we think of them as moving images, GIFs can also be still images. GIF is short for “graphics interface format,” a type of low-resolution format. That could definitely give your subscribers the wrong impression.

ADD TEXT OVER GIF TV

Even if the GIF you’re using is appropriate in itself, do your due diligence and make sure it doesn’t come from an overly vulgar TV show, movie, or other source. Don’t pair your goofy Minions GIF with a sincere fundraising request for the local animal shelter. If you’re just starting out texting GIFs, consider sending a test message to yourself to get a good idea of how the process works and what the final product looks like.If you’re a life coach with a reputation for being deep, empathetic, and thoughtful, maybe a GIF from a silly sitcom isn’t the way to go. Keep in alignment with your brand’s voice and your audience.Before you do, though, here are a few best practices to keep in mind. You’re almost ready to start sending GIFs in your text messages. Best Practices for Sending GIFs in Text Messages From Your Business They just reached out to let me know they appreciate me, and that matters. The important thing to note here is that Be The Match isn’t trying to sell me anything or get me to take action. DragQueenMerchĪlthough GIFs are a frequent sight in this retailer’s texts, one recent example caught my eye in particular.ĭragQueenMerch often launches and advertises collections based on a particular performer, and they sent me a text a little while back naming the collection and showing a GIF of the queen who inspired it. Here are three examples directly from my own text inbox. Having a tough time visualizing GIFs in real-life business texts? No worries. Choose how long your GIF should be and the start/end times within the video.Įxamples of How Real Businesses Added GIFs to Text Messages.Upload your video to a GIF-making service (in this case, GIPHY) either from a file on your device or from a URL.

ADD TEXT OVER GIF HOW TO

How to Create GIFs to Text for Your BusinessĬreating GIFs is pretty simple, and GIPHY even has an entire guide on how the process works.

ADD TEXT OVER GIF DOWNLOAD

From there, you can download the ones you want to add to your texts. On these sites, you can find a large selection of GIFs from the serious to the silly and even occasion-specific GIFs. Where to Find GIFs to Text for Your Businessīecause GIFs are so common lately, you can find them online in a lot of different places, but the top 3 sites for convenience and selection have to be: They can set the tone of your message, add humor, and even illustrate things like your products or services. A picture’s worth a thousand words, and so is a GIF. Using them gives your audience the impression that you’re up-to-date on trends. GIFs are all over social media, blogs, and text messages at the moment. GIFs help add a striking visual element that’s hard to ignore. Unfortunately, your customers can sometimes zone out when they open your message and miss the point. Let’s be honest, most of us get many, many texts every day. Okay, so, we know there are plenty of applications for sending GIFs in texts. Why Use GIFs in Your Business’s Text Messages?

Interacting with customers on social media.

Adding some personality to an email or text (where appropriate - letting someone know their order was delayed won’t be made easier by including a “hang in there” GIF).Demonstrating how a product or service works.Other compelling ways to use a GIF include: It’s an extra visual that makes material more memorable for readers and an easy way to practice “show don’t tell” content creation. Storytelling is the perfect type of text to send a GIF with. Try out GIFs from different sources and use different tones to see what your audience responds to best. If you’re looking for a way to bring emotion or emphasis to your brand’s style or vision, GIF it up. Does the GIF Help You Reinforce Your Brand Messaging?

Add text over gif